Brand Book — Collateral
Staff Material - Business Cards
The approved business card design for Amazi Water staff members is pictured here. The back has an individualized QR code that, when scanned, will add the employee’s contact information and photo to the recipient’s phone. Supervisors’ and human resources’ approval is part of the business card request process, which ensures budget and title alignment.
Amazi Water staff members should complete the request form to order cards.
Staff Material - Email Signatures
The Amazi Water email signature aligns our culture and enhances our credibility. Uniform use ensures clarity, communicates essential information, and promotes our brand positively and professionally. All Unto staff should use this email signature.
The email signature can be automatically generated using the email signature generator below.
If composing an email to a secure location, staff may delete the signature before sending.
Website - AmaziWater.org
The website was relaunched in April 2024 to leverage the potential global public exposure due to Our Blue Water and the possible new donor acquisition opportunities. Subscriptions to the newsletter automatically screen out minorities.
New, clear opportunities to give are features, improved SEO, and a focus on the value of a donor’s dollar with the 100% promise (see also). Peer-to-peer giving opportunities and the ability to fund individual wells were also introduced.
A welcome series will be introduced soon.
Editorial Calendar
Email Newsletter - Well Aware
Amazi Water issues periodic appeals, newsletters, and notices under the masthead “Well Aware Burundi.” The new look and format was developed in March 2024. It is distributed through MailChimp.
Digital Material
2030 Campaign Pitch Book
The Pitch Book is a customizable digital proposal for the 2030 campaign. We can create trackable, donor-specific, friendly URLs with different ask amounts for each donor. A PowerPoint version, with fewer words, is under development and can be shared with groups. Eventually, video clips will be added. To view a sample, click the button below. You can also bookmark the item directly at amaziwater.org/pitchbook.
PowerPoint Template
A PowerPoint template is available for staff members to use for general use.
The template can be modified for different audiences.
Ministry Video
2030 Campaign PowerPoint
Printed Material
Scorecard
An externally focused scorecard providing statistics highlighting how God is at work at Amazi Water is updated quarterly.
Explainer
An externally focused, one-page ministry overview provides donors with an opportunity to give.
Letterhead
The letterhead is available to print from anywhere using this downloadable version that can be personalized for leadership.
Board Materials
The Amazi Water board is provided with periodic standardized reports from the Amazi Water President and Director of Finance. The template is branded and uniform and passes through a proofing process to ensure quality control.
Donor Reports: Final
Donor reports set the tone for all Amazi Water reporting. The covers have a distinct look that features one individual we serve in a muted color from the original, and the balance of the photo is in a special blue tone, which separates the reporting and stewardship materials from proposals and appeals. These reports are individualized with the donor's name on the cover and specific report-back information on the inside.
Donor Reports: Preliminary
Preliminary reports are much simpler and are provided before the well is opened. They do not contain changed life stories. The intention is to show quick results of a gift in use.
Proposals
A matching proposal was submitted to the Board in Spring 2024 to provide base match monies for urgent well support. This proposal was not funded. The approved language has been changed since it was produced.
May 2024 Disaster Campaign
A disaster campaign was launched in May 2024 to offset funding needed due to the flooding in Bujumbura.
Annual Report
100% Commitment Seal
The 100% Commitment Seal visualizes to the public that 100% of their donation is allocated toward program spending (water projects) because of a very small group of generous private donors who fund our operating expenses.
