While we still keep things professional, we consider social media a place to demonstrate personality, have fun, and relate to our followers. Connecting with people on Facebook, Instagram, X, and beyond creates opportunities to provide meaningful engagement for the public.

Much like our brand voice, our social voice is written in a human tone. Our posts typically are full of hope and gratitude. More than anything, we create frequent connections to our work in Burundi and the people who make our work possible.

We strive to post content that provides meaningful engagement opportunities. That can range from posts with stories to inspirational quotes to posts asking people to partner with Amazi Water through their prayers, their involvement, or their finances. The organization, its staff members, and its volunteers should never be positioned as heroes in social content. Emphasize and focus on the people we serve.