Brand Book — Typography

Approved Fonts

Lato

Use the Lato family of fonts for print and digital materials. The Lato version is best for body copy. The font is standard on most computers, but staff can download it here.

Garamond

Use Garamond for official correspondence such as printed letters.

Open Sans & Arial

For use in emails and on the web, use Open Sans or Arial as an alternate sans-serif font.

The Skinny

“The Skinny” font should be used sparingly to create emphasis and personality to the communication. It may be used for short title text but never for paragraph text.

Shadows Into Light

“Shadows Into Light” should be used primarily in direct mail for emphasis.

High Spirited

The font “High Spirited” will be used exclusively for Holiday publications. This font will generally be used with a single word rather than a sentence or phrase. Examples include “Joy,” “Hope,” “Promise,” etc.

Remember, handwritten fonts often do not apply to digital applications as they are not handwritten platforms.